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World Expo

World Expo is the biggest world fair for countries, international organisations, regions and some global holdings. Bureau International des Expositions (BIE) is in charge of supervising international exhibitions (Expos) falling under the jurisdiction of the Convention Relating to International Exhibitions adopted in 1928. Current membership of BIE includes 157 countries.

The next Expo will be held in Milan, Italy from 1 May to 31 October 2015. The theme of Expo Milan 2015 is Feeding the Planet, Energy for Life. The world fair’s focus is on food and its role in sustainable global development – food technologies, quality assurance, innovative food supply chains, healthy lifestyle, healthy eating to prevent health

problems, organic farming and many other areas. Organisers of the exhibition are expecting more than 20 million visitors at Expo Milan 2015. It was decided in 1995 to hold the registered or major exhibitions once in five years, so that the year of exhibition could be divided by 5. Interim or recognised, minor, exhibitions are held in between the major ones. Competition among countries willing to host the world fair is comparable to bidding for the Olympic Games.

Each World Expo is focused on a specific theme, enabling countries to promote and strengthen their image, display technological breakthroughs and other advancements, and boost their exports. So far Latvia has participated in two major world fairs – Expo 2000 in Hanover, Germany, and Expo 2010 in Shanghai, China.

Concept

The Authors

Latvian Pavilion

Oak tree symbolises firm belief of our people in harmonious and respectful coexistence of a man and nature as the only way to preserving the long-term integrity of the vast and diverse ecosystem.

A tree that combines centuries of architectural advancement and modern digital technologies will give an insight into Latvia’s ecosystem and an opportunity to experience Latvia.

The canopy, the trunk and the roots section of the tree will evoke different emotions and feelings. The tree will provide a refreshing shade everywhere, urging visitors to stay a while longer.

Latvia’s exposition, the total area of which would reach around 600m2 according to plans, will be accessible and viewable from three sides. That will help spread visitor flows more evenly and allow large masses of visitors to enter and move around the pavilion with greater convenience. Conference Centre located underneath the canopy will become the venue for active exchange of ideas between invited speakers, and roots of the tree will serve as an extension of the exposition with separate rooms.

Latvian Pavilion will occupy Plot N14 with total area of 1 147m2. Plot is located near the main entrance through which, according to the estimations of the Expo organisers, some 60% of visitors will come.

Architectural design of the pavilion is fully in line with the concept of the Latvian exposition as it blends the pavilion and exposition together perfectly.

The team behind the concept of the national pavilion consists of new generation professionals - experts in different areas brought together by Positivus Event, an entity responsible for many successful years of Positivus festival, the biggest music and arts festival in Baltics, and technical producers of the Grand Gala of the XXV Nationwide Song and Dance Festival.

Architecture and design of the pavilion had been created by architects Miķelis Putrāms and Linda Krūmiņa (MADE arhitekti), winners of 2012 Latvian Architecture Grand Prix, artist Rolands Pēterkops (MAREUNROL’S duo), participant and winner of numerous international fashion and art festivals, and Mārtiņš Pīlēns (Manager of 1PLUS1 architectural studio), finalist and winner of several Latvian Architecture Grand Prix.

Wide, open space inside the pavilion, underneath the massive branches of an oak tree, will be full of interactive information, tingling all five senses of visitors. Various architectural, interior and design features, visual identity developed by design agency Brandbox, branch of McCann WorldGroup Riga, and technical solutions developed by CUBE will contribute to an unforgettable aesthetic quality of pavilion. Producers’ Group Positivus Event and Sigvards Kļava, Artistic Director of Latvian Radio Choir, winner of numerous Latvian Grand Music Awards, will make sure that music played underneath the canopy is unforgettable experience for visitors. The chef and author of the slow food concept of the Latvian pavilion, Mārtiņš Rītiņš, will create delicacies that will tingle everyone’s taste buds, but the smell of Latvia in Milan will come from natural materials of the exposition, wood and freshly-baked bread.

The new “EXPO 2015”bureau of Latvia is in charge of supervising the operation and events of Latvian Pavilion. Latvian Pavilion of Expo Milan 2015 will hold a great variety of business and culture events, including Latvia’s National Day, showing Milan all the best that Latvia can offer.

The main theme of Expo Milan 2015 is Feeding the Planet, Energy for Life. According to Guidelines for Participants countries can also choose one of sub-themes. Latvia has decided to work with Food and culture for better life.

For the first time ever, Ministry of Economics of Latvia organised sketch design competition for architecture and content of the national pavilion. A jury commission of 12 experts evaluated applications and conducted interviews to select the best of 10 rivalling bids, awarding the right of implementing its concept for Latvian Pavilion to limited partnership EXPO 2015 L.P.

Oak tree-shaped wooden structure will resemble Latvia’s biodiversity, and highlight the leading national sectors and experience in promoting sustainable business. Latvia will assume the Presidency of the Council of the European Union in the first half of 2015, succeeding Italy, therefore its participation in Milan Expo will draw close attention of political and diplomatic circles.

News

Latvia reveals designs for its pavilion at Milan Expo 2015

12.06.2014

As an emblem of Latvia’s position as a global leader in environmental inn ...

Exposition and architecture of the pavilion as a unified experience

02.04.2014

In a recent interview for the online art and culture zine Arterr ...

Conductor Sigvards Kļava joins our creative production team 

28.04.2014

Sigvards Kļava, Chief Conductor and Artistic Director of the Latvi ...

Latvian pavilion to be represented in Expo 2015

27.12.2013

Latvian pavilion and its exposition in Expo 2015 will produced by the limited partnership company Expo 2015 ...

Interview with the award-winning architects Miķelis Putrāms and Linda Krūmiņa

03.04.2014

April issue of magazine Baltic Outlook features interview with the award-winni ...

Expo Milano 2015: Feeding the Planet, Energy for Life

30.09.2013

Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative feature ...

Miķelis Putrāms

architect

Elīna Vikmane

managing director

Jānis Zoldbergs

project manager,
construction supervisor

Rolands Pēterkops

artist

Voldemārs Johansons

new media artist

Andis Zusts

producer

Roberts Stafeckis

Commissioner General
for Expo Milano 2015,
Ministry of Economics

Linda Krūmiņa

architect

Anete Kauce

assistant

Līga Andžāne

media officer

Ģirts Majors

producer

Mārtiņš Pīlēns

architect

Roberts Rubīns

video artist

Linda Andersone

producer

Sigvards Kļava

art director

Anda Poikāne

sculptress

Baiba Erdmane

lawyer

CONTACTS

+371 67284516
info@latviaexpo.com

EXPO 2015 L.P.

Address: Ūdens street 12-106, Riga, LV-1007
Details: Reg. Nr. 40103742225
A/S SEB banka, Kods: UNLALV2X
Account.: LV08UNLA005002166808

Media officer


Līga Andžāne
Phone: +371 29386218
liga.andzane@latviaexpo.com

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